Back to PortfolioMusic Artist

Star Shah
Viral Music Campaign & Video PR
Orchestrated a highly successful Instagram Reels and video marketing campaign to promote the new track 'Haule Haule'. Deployed bts sequences, location singing performances, and interactive Q&A sessions, scaling artist reach.
Total Views1.2 Million+
Target ProfileMusic Listeners & Youth
Core ChannelsInstagram Reels
Engagement StyleBTS, Q&A, Singing
Campaign Reels Showcase
Promo Teaser
Haule Haule - Hometown Session
Live Singing
Struggle and Hustle
Live Singing
Live Acoustic Session
Q&A Session
Artist Q&A - Part 1: Inspiration Behind Haule Haule
Q&A Session
Artist Q&A - Part 2: Composition & Lyrics
Q&A Session
Artist Q&A - Part 3: Fan Questions & Answers
Live Singing
Singing Live - HomeTown Fans and Family
Promo Teaser
Slow and Steady Wins The Race
Live Singing
Haule Haule - Chai Wala
Promo Teaser
Imprinted into Okara's legacy
Live Singing
Location Singing - Okara Railway Station
Live Singing
Location Singing - Suburbs of Okara
Live Singing
Location Singing - Fields of Okara
Live Singing
Singing In The City That Made You
Promo Teaser
About Your Journey
BTS
BTS - Styling and Getting Ready
BTS
BTS - Setting The Shot
Promo Teaser
Reaction to Haule Haule
Promo Teaser
Before / After
BTS
BTS - Camera vs You
BTS
Haule Haule - People Who Made It Possible.
BTS
BTS - Creating The Music Video
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